For me, this has always been a sign that I'm getting close to the city. From Cubs games when I was younger, to now as an adult, driving home from my parents' house, it's a nice landmark of sorts. It also invokes a sense of excitement and enterprise within me. Damn it if that ad doesn't work every time, too; when I pass by, I often find myself remembering past trips I've gone on, or journeys I hope to take in the future. I love traveling and exploring and often find myself experiencing wanderlust. (But more on that, later.)
Somewhere in the distance, the twinkling tones of George Gershwin's "Rhapsody in Blue" are playing; can you hear them? This is a reminder, a promise of future journeys... and the complete wonder and amazement that you can go anywhere, you can do anything. Though I am currently wrapped up in my everyday life, my workday routines, I know there's potential for good things and great adventures.